Privacy Policy

Last updated: October 1, 2026

Franchi Real Estate (“the Company“, “we“, “us“) respects the privacy of visitors to www.franchirealestate.com (the “Website“) and works to protect the personal information entrusted to it. This policy explains what information we collect, why we collect it, how we use and share it, and what rights you have.

By using the Website you agree to this policy. If you do not agree, please refrain from using the Website or submitting personal information.

1. Who We Are

Franchi Real Estate is a family-owned real estate brokerage and marketing company operating since 1964, with offices in Tel Aviv, as well as New York, Verona, Paris and Brussels. The Company is responsible for the collection and processing of information on the Website.

  • Company name: Franchi Real Estate [insert full legal name and company/VAT registration number]
  • Addresses: 38 Tagore Street, Neve Avivim, Tel Aviv, Israel; 183 Dizengoff Street, Tel Aviv, Israel
  • Phone: +972-3-544-2525 | +972-3-544-8833
  • Privacy inquiries: franchirealestate@gmail.com

2. Information We Collect

a. Information you provide

When you complete the “Contact Us” form, contact us by phone, email or WhatsApp, or request information about a property, we may receive your name, email address, phone number, the content of your message, and any details you choose to share about your needs (for example, property type, location, budget, and whether you are buying or selling).

b. Information collected automatically

When you browse the Website, technical data is collected automatically, including IP address, browser and device type, operating system, language, pages viewed, time spent, referring website, and actions taken on the Website. This is collected using cookies and similar technologies.

c. Information from third parties

If you contact us through social media or paid advertising, we may receive the details you submitted from the relevant platform.

You are not legally required to provide us with information. However, without contact details we will not be able to respond to your inquiry.

3. How We Use Your Information

  • To respond to inquiries and provide real estate brokerage and marketing services, including matching properties and arranging viewings.
  • To send information about properties, projects and updates, subject to your consent and applicable law (see Section 8).
  • To operate and secure the Website and improve user experience.
  • To analyze Website usage statistics and measure advertising effectiveness.
  • To show personalized ads on social networks and other websites (remarketing).
  • To comply with legal obligations, protect our rights, and handle legal claims.

4. Cookies and Tracking Tools

The Website uses cookies and similar tools, some of which are necessary for it to function and others of which are used for analytics and marketing. These include:

  • Google Tag Manager – to manage tracking tags on the Website.
  • Google Analytics or a similar analytics tool – to analyze traffic and visitor behavior [confirm this is active on the Website, and remove if not].
  • Meta Pixel (Facebook and Instagram) – to measure conversions and serve personalized ads.
  • Accessibility, language and site-framework components (WordPress, Elementor) – for the proper operation of the Website.

You can block or delete cookies through your browser settings. Blocking cookies may affect the functionality of parts of the Website. You can also manage advertising preferences through your Facebook and Google account settings.

5. Who We Share Information With

We do not sell personal information. We may share information in the following cases:

  • Service providers acting on our behalf: website hosting and maintenance, email services, customer relationship management, analytics and advertising services, and the company that builds and maintains the Website.
  • Our offices and business partners in Israel and abroad, where necessary to handle your inquiry, for example for clients abroad or properties marketed internationally.
  • Third parties involved in a transaction (such as property owners, law firms, appraisers and advisors), with your consent or as needed to carry out the transaction you requested.
  • Authorities and courts, where required by law or court order, or to protect our rights.
  • A buyer or successor of the business, in the event of a merger, sale or restructuring.

We require service providers to keep information confidential and to use it only for the purposes for which it was provided.

6. International Transfers

Because of the Company’s international activity, and because the servers and tools of certain providers (such as Google and Meta) are located outside Israel, your information may be transferred to and stored in other countries, including in Europe and the United States. We take steps to ensure that such transfers comply with applicable law and that the information remains reasonably protected.

7. Retention and Security

We keep personal information only for as long as necessary for the purposes for which it was collected, to meet legal obligations, and to defend against claims. After that, the information is deleted or anonymized.

We use reasonable technical and organizational security measures to protect information. However, no method of transmission over the internet is completely secure, and we cannot guarantee that the Website will be immune from unauthorized access.

8. Direct Marketing

We will send you marketing messages (email, SMS, WhatsApp) only if you have consented, or in other cases permitted by law, including Section 30A of Israel’s Communications Law (Telecommunications and Broadcasting), 1982. You may unsubscribe at any time using the link in the message or by contacting us using the details below. Unsubscribing will not prevent us from contacting you regarding an inquiry or transaction you requested.

9. Your Rights

Under Israel’s Privacy Protection Law, 1981, and its regulations, as amended, you have the right to:

  • review the information about you that we hold;
  • request correction of information that is inaccurate, incomplete, unclear or outdated;
  • request deletion of information, subject to retention obligations that apply to us by law;
  • withdraw consent to receive marketing messages at any time.

Visitors from the European Union, the United Kingdom and California: if local data protection laws (such as the GDPR or the CCPA/CPRA) apply to you, you may have additional rights, including restriction of processing, objection to processing, data portability, and the right to lodge a complaint with your local supervisory authority. We will handle such requests in accordance with applicable law.

To exercise your rights, email us at franchirealestate@gmail.com. We may ask you to verify your identity before handling a request. We will respond within a reasonable time and in line with the deadlines set by law.

In Israel, you may also file a complaint with the Privacy Protection Authority at the Ministry of Justice.

10. Minors

The Website and our services are intended for adults only. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with information, please contact us and we will delete it.

11. Links to External Websites

The Website contains links to third-party sites and networks, such as Facebook, Instagram, YouTube and Pinterest, as well as a WhatsApp button. We do not control the privacy practices or content of these parties and are not responsible for them. We encourage you to read their privacy policies.

12. Changes to This Policy

We may update this policy from time to time. The updated version will be published on this page, with the date of the latest update shown at the top. Continued use of the Website after changes are published constitutes acceptance of the updated policy.

13. Contact Us

For questions, clarifications or privacy requests:

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